What we think

Why Direction

What we do

CHEERFUL

We believe good design can make our lives richer, happier and more enjoyable. We love the design process, sharing humourous and creative ideas, building a strong relationship with you based on trust.

PURE

We pursue simple design. We believe clarity comes from simplicity in perfect harmony with form and function. Also we believe simplicity can give us greater satisfaction in life, particularly in this hectic modern world.

CONTINUOUS

We seek to develop long term, sustainable relationships with our clients, based on mutual trust and shared vision. We look forward to applying our passion, creativity and talent to your design needs. We will seek to include you in every step of the journey.

WHY DIRECTION?

Even today, all the people go somewhere. someone might run, someone might return, someone might wander, someone might stray. The ways in which people may take shortcuts or diversions, can vary in as many ways as there are stars in the sky. Regardless of whether the way is right or wrong, people learn and grow up through their experience. We love your passion and energy for the journey.

RESEARCH

We take the time to understand your project and besinesses so create a solid plan for your project and business goals with you.

DESIGN

Next we create concepts based on research and then we define your project visually through creative sketches and brainstorming.

REFINE

We develop the design concept, acknowledging and incorporating your feedback at every step of the process. Finally, we refine and present your chosen design.

IDENTITY DESIGN

Corporation Identity / Brand Identity / Visual Identity Systems / Logo Identity / Character Design

EDITORIAL DESIGNL

Brochures / Journals / Books / Posters / Banners / Newsletters / Leaflets / Flyers / Business Cards

ETC

Interior Design / Website Design / Signage Design / Advertising Design / Illustration / Souvenir

BLOG

WORK